The art of turning clicks into client

In a world saturated with options, your pricing cards are more than just boxes with numbers. They are the bridge between curiosity and conversion. The information architecture is the silent hero.

DEVELOPMENTUI DESIGNUI/UXCARD UI DESIGN

JD Albarrán - @avidevcode

8/23/20252 min read

the Ultimate Guide to Designing
Pricing Cards

As a designer, I've learned that one of the most critical interfaces in any digital product is the pricing page. It's not just a list of plans and costs; it's the culmination of your product's value proposition. A well-thought-out design can guide a user to the right option, while a poor one can lead to confusion and, even worse, cause a potential client to leave.

So, what's most important when designing these cards? It comes down to two fundamental pillars:

Information Architecture and Interface Design (UI).

1. Information Architecture:

The visual aspect isn't just about aesthetics; it's a tool to reinforce the information architecture and build trust.

Contrast and Emphasis: Highlight the plan you want the user to choose. You could change the card's color, add a border, or use a prominent badge like "Most Popular" or "Best Value". This subtly guides the user toward the most beneficial option for the business and, often, for themselves.
White Space: Good use of negative space prevents the interface from feeling cluttered. It gives each element room to breathe, which reduces cognitive load and makes the content much more readable and appealing.
Call to Action (CTA) Buttons: The "Select" or "Buy Now" button should be the most prominent element. Use a background color that contrasts with the card and clear text that encourages action. Location is key; they should always be in the same place, preferably at the bottom of the card.
Visual Consistency: Maintain consistency in typography, colors, and icons across all cards. Consistency creates a sense of professionalism and reliability. The user should feel that they are in a controlled, well-designed environment, which increases confidence in their purchase decision.

designing pricing cards is a delicate balance between clear information and a visually appealing interface. By mastering these principles, you're not just creating a pretty design, but a powerful conversion tool that benefits both the user and your business.

I hope these points serve as a practical guide for your next project.

Before you even think about colors or fonts, you need to ensure the information is logically organized.

Clear Hierarchy: The user should understand the plans at a glance. Plan titles (e.g., "Free," "Basic," "Premium"), prices, and key features should have a well-defined visual hierarchy. Price is the most important information for most users, so it should be prominent and easy to digest.
Direct Comparison: Place the plans side by side. This allows for quick, effortless comparison. Bullet-point lists of features are essential; they make it easy to scan and allow the user to compare the benefits included in each plan without having to read long paragraphs of text.
Easy to Scan: Users don't read, they scan. Use headings, bold text, and lists to break up the monotony of the text. This helps users' eyes quickly find relevant information. Don't make them work to understand what you're offering.
Benefit Summary: If possible, include a line of text under the plan title that summarizes the main benefit. For example, "Ideal for beginners" or "Access to all advanced features". This helps users quickly find the plan that's best for them.